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I do think it suggests that audiences may be more open to the potentials of interactive narrative, & this may be for a range of reasons. E.g. They are accustomed to selecting between various options in apps & online sites therefore they are more acculturated to making choices. They are more open to their TV viewing habits being “interrupted” due to device multitasking- they always watch TV in interruptible, controllable ways (pause, replay etc). Plus Netflix is in a position- financially, cloutwise and as a disruptor – to experiment with delivery modes and storytelling approaches in ways that traditional TV producers are less likely to even consider, let alone actually produce. (From Megan Heyward interview)

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